DOI: https://doi.org/10.19184/berkalafstpt.v2i3.1273

Keywords: Perum Bulog, distribution, distribution channels, food, food security, logistics strategy, index performance analysis

ABSTRACT

This study aims to analyze the role and effectiveness of Perum Bulog in food distribution. Perum BULOG is one of the State-Owned Enterprises (SOEs) responsible for distributing strategic food such as rice, sugar, and cooking oil. Efficient and fair food distribution is an important challenge in achieving food security and community welfare. Good distribution channels and logistics strategies are needed because they are important in maintaining the smooth flow of goods from producers to consumers. This study uses quantitative and qualitative methods as research methods. The data generated from the survey will be quantitative and qualitative data presented in the form of data accumulation tables and averages of each survey question point and a description of qualitative data results. Analysis using Index Performance Analysis was conducted to provide some suggestions on the limitations of rice distribution that occurred at Perum Bulog Tabanan Regency. From the data obtained, it can be seen that the respondents, namely customers, have high expectations from all aspects that are the reference in the study. However, in reality, the facilities provided are far from customers' expectations, so there is a need for evaluation from Perum BULOG.