DOI: https://doi.org/10.19184/berkalafstpt.v2i3.1267

Keywords: shuttle, service, facility, rate, passenger

ABSTRACT

Since the operation of the Cipularang Toll Road, there has been an increase in mobility with a travel time of approximately 2 to 3 hours. The existence of the Cipularang Toll Road has made one of the land transportation services, the shuttle service, grow. This upward trend of shuttle companies has created intense competition in facilities and rates. The condition of the facilities, routes, and fares are the influential factors in determining the rating for the service provided by the shuttle to passengers. In this situation, it is necessary to analyze which shuttle can provide the best service and the characteristics of passengers. This analysis uses primary and secondary data obtained from the RedBus Web. Based on the research results, Jackal Holidays provides the best service in many segments for Bandung-Jakarta departures. Their travel time is about 2 hours, and the number of departures per day is well beyond the other accommodations, roughly 402 departures/day. The perks are also excellent, yet the prayer room is still under maintenance, and the overall rating for this service is gaining a value of 24 points. The rate offered is IDR 135,000. Furthermore, the application’s rating on the Playstore is 2.3 out of 5, while on the Appstore is 2.5 out of 5. In addition, the spread of the demographic of passengers is dominated by women, considering the fares and convenience offered.