DOI: https://doi.org/10.19184/berkalafstpt.v2i2.1342

Keywords: -

ABSTRACT

KA Bandara is PT Railink's application which makes it easier to book airport train tickets. Based on data, purchasing tickets through applications is in third place. Complaints related to KA Bandara include the convenience and service features. The research objective is to analyze thi effect of convenience & service features on interest in buying tickets using KA Bandara Application. Data collection by questionnaire and analysis by multiple linear regression using SPSS 26. Analysis includes instrument, classical assumption and hypothesis testing. From the results, there is an effect of convenience on the interest in buying tickets using KA Bandara, the sig. (0.000<0.05) and tcount (7.573>1.984). Service features affect interest in buying tickets using KA Bandara, sig. (0.001<0.05) & tcount (3.326>1.984). Simultaneously, convenience variables & service features affect interest in buying tickets with KA Bandara with sig. (0.000<0.05), Fcount value (98.823>3.090), and a coefficient of determination of 66.4%.