DOI: https://doi.org/10.19184/berkalafstpt.v1i3.598

Keywords: factors, transportation, mode choosing, domestic tourist, matahari terbit beach.

ABSTRACT

ransportation as support for accessibility in reaching tourist attraction areas. This’s necessary to develop the tourism sector to be more lively. To support tourism activities, modes of transportation are needed, both private vehicles, public transportation, and online transportation. This study is to determine the characteristics of domestic tourists in the selection of transportation modes to Matahari Terbit Beach. Data were collected using a questionnaire. Data analysis was carried out using the chi-square test of independence with the help software SPSS. The results of the study, 8 indicators that influence the choice of transportation mode, namely age, work, the origin of domicile, time of visit, reasons for choosing the mode, travel distance, travel costs, and length of the trip. Knowing this, it’s hoped can add insight into tourism transportation services in Bali to further improve performance and recovery steps for the tourism sector in Bali to recover soon.